Our Managing Partner was a featured expert guest on the latest episode of Techopia Live: How Startups Can Attract Angel Investments. This episode is hosted by Peter Kovessy from the Ottawa Business Journal and also features Nolan Beanlands, Executive Director at the Capital Angel Network. This in-depth discussion provides a recap of investment trends in […]
Are you feeling ready to scale? What is your indication that now is the time? For some, reaching a revenue milestone may have influenced this decision, but revenues are not the only variable to factor. In this blog we will walk through financial considerations you should be paying attention to before pulling the trigger on […]
We’re already well into November and that realistically means we should all be preparing for the year ahead. The forecast for 2021 still contains plenty of uncertainty but let’s not forget that opportunities will abound and you want to be ready to cease them. “It’s fine to celebrate success but more important to heed the […]
Do you know how much it costs to acquire a customer? In my experience this is one key metric that a lot of business owners have overlooked. As the SaaS business model gained in popularity so did the attention on this key metric. Like many metrics, “CAC” becomes more meaningful when used in comparison and […]
In this video our Co-Founder and Managing Partner Susan Richards, discusses how to plan your financials as a business during uncertainty. She covers everything from her 2021 expectations, strategic planning, how to measure against your plan, scaling your business, cash flow tips, what investors or bankers want to see in your financials and company, and […]
When it comes to measuring the financial performance of your SaaS startup you need to learn how to calculate SaaS Metrics. SaaS Metrics generally do a more effective job at measuring your business performance than traditional financial statements given the unique nature of the business model itself. Why is this? SaaS businesses face significant losses in the […]
Have you ever wondered if it makes sense for you to outsource your finance team? For the past 5 years we’ve been serving as an extension of our clients’ business by handling all the financial elements. Over that period we think the value proposition is pretty clear. Here are the top 3 key reasons to […]
You can’t manage what you don’t measure, right? When it comes to improving your financial performance the best advice I can give business owners is to numerate your strategic plan and then measure how you are doing against it. What does that look like? Generally speaking it is laying out a monthly view to your revenues, expenses, […]
Q&A with our Co-Founder Susan Richards, FCPA, FCMA Q: Susan, what are 3 tips you would give to SaaS startup businesses when it comes to creating a strong financial plan? A: If you are running your SaaS business without a financial plan you are not alone. In my experience business owners are often without this […]
This week in our Q&A series with our Co-Founder Susan Richards, FCPA, FCMA we decided to tap into her expertise with SaaS businesses. Q: What the 3 common finance mistakes you see with SaaS businesses? A: The SaaS business model is very distinctive and very hot right now. But it is a ruthless business model. I […]